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Tuesday, November 9th, 2010 03:43 pm

I'm not big on FPS games, I'm not at all up to date on gaming systems or gaming trends, and I'm often not all that big on multiplayer games. However, I just saw this advertisement in a post at Shakesville, and it is enough a thing of beauty that I want to share it with everybody.

I am sharing this in large part because I do not expect to ever buy the product, but I want to encourage more of this sort of advertising. So I'm giving them a free signal boost, and I've sent an email to Activision thanking them for the ad.

I want to express my appreciation of your "There's a Soldier in All of Us" advertisement, and making the decision to reasonably reflect the diversity of the gaming community. An advertisement which displays a variety of body shapes, genders, skin tones, and apparent professions without resorting to easy stereotypes or making fun of often marginalized gamers is sadly a rare thing, and I appreciate it.

While I am unlikely to personally purchase Call of Duty: Black Ops as it's not the sort of game I enjoy, I am posting a link to the advertisement in my personal blog and encouraging my friends to watch it. I hope to see more advertising like this in the future.

Thank you.

[Actually, I haven't sent them an email because their Contact Us page is labyrinthine and useless, but I want to go ahead and post this. Hopefully I'll figure something out.]

Tuesday, November 9th, 2010 09:17 pm (UTC)
I think that may be the awesomest thing I've seen Activision do since they released the Lost Treasures of Infocom boxed sets.